I’ve been watching a few video lectures on Udemy on Search Engine Optimization, which in this day and age is one of those things that you know about just by having used Google before. All those times you’re trying to find a specific article or book, and you try every possible combination of keywords and phrases that you think are most likely to pop up. These video lectures show the website maker how to create a website/anything that will encourage Google to push it to the top of the list.
Of course, headlines are one of the most compelling and important parts of anything on the internet, so it’s incredibly important that not only are your headlines and titles intriguing to the reader, but they should also intrigue the computers at Google and give them enough information so that they can adequately recommend the site for whoever is interested. Your software/web designer will tell Google in the code that it is a headline, and Google works from there.
It was also noted that Google really hates ‘keyword stuffing’. It makes sense that a site with little-to-no keywords will not come up if anyone is looking for it, because they would not know how to bring it to the surface. But a page with too many keyboards will only frustrate Google and cause it to skip over you; just like how humans hate ‘over optimised’ text. If you are trying to bump your website up, the website itself is going to suffer because the content will be concerned more with the appearance of its form rather than the content itself. It’s like poetry; you should write naturally and not try to sound like whatever you believe the ideal is.
Tags are also important, and they’re one of those things that I have always ignored, because if I just spent a great deal of time picking and choosing words to explain myself, why would I then go over it all again and pick those key words to tag my post with. Why used short words to describe when the entire point of using all these words to begin with is for the purpose of describing. But especially with the internet, everything is getting shorter and shorter and especially when it comes to scanning countless articles, keywords are important. Again though, because of ‘keyword stuffing’, Google does not pay much attention to keyword tags, but if your tags are concise and precise, they can certainly help you out.
Google has also been making an attempt to bump newer content up, so that websites that update more frequently will get recognition over sites that have let themselves sit and get dusty. Google’s also been learning more about synonyms, so now when you’re looking for something, you don’t have to haul out the thesaurus in an attempt to find one measly website–Google will understand what you’re trying to say.